So why do some of these business problems keep occurring?
The truth about facing problems in business is that many business owners are often only dealing with the symptoms instead of fixing the core issue. They end up working harder and harder only to have the problem remain.
This is not unique to business. For example, if a plant is not producing fruit, sometimes you need to fix a nutrient deficiency in the roots. You can treat the fruit or leaves as much as you like but without diagnosing the true cause (in this case, a problem with the roots) the problem will keep happening.
The same can happen when you go to a chiropractor with a sore neck. Correct diagnosis may reveal that there is actually a problem with the alignment in your hips and this is having a relay affect on your neck. It is not until the root cause is diagnosed that the problem can be correctly identified and remedied.
So how do you identify where the business problems come from?
Most often the recurring issues that surface are external symptoms that stem from the real underlying problem.
Businesses that assume sales is the cause of a business problem when, in fact, they have a marketing problem. If they had enough leads coming in, they wouldn’t have that so-called sales problem.
Businesses that assume cash flow is the problem but if they just looked at their pricing and margins (and sorted them out), their cash flow problem would disappear.
So rather than spending more time, more money and overall working harder to get back on track you need to look deeper at what the cause is. It is about taking the time to diagnose the problem and find the source of where these problems are coming from.One way to approach this is to look at the business as a whole to explore the different causes that can lead to the symptoms you are experiencing so the correct course of action can be taken.
For example, poor cashflow can be caused by:
- Poor sales
- Too much stock
- Outstanding debtors
- Too much debt
- Too many drawings
- Not enough leads
The list goes on and is often different for different businesses.
This is why at Biznostics, we believe in equipping small business owners with the tools to correctly diagnose their business problems in order for the business to move forward.
P.S. Whenever you are ready here are some ways we can help you build and grow your business:
1) Follow us on Facebook.
Each week we share tips, tools and insights to make running your business easier. To follow us on Facebook click here
2) Download a free copy of our ‘Take Control of Your Time’ guide.
Learn simple strategies to stop time being wasted in your day so you get more done each week and no longer have to play catch up at night and weekends – Click Here
3) Download a free copy of our ‘How to Win More Business’ guide.
It contains 7 proven zero and low cost strategies to increase your sales in the next 21 days – Click Here
4) Schedule a time for a quick brainstorm session
If you are feeling stuck around any part of your business, we can jump on the phone for a quick call and brainstorm ways to help you move forward. You can book a time here
5) Work with us 1 on 1 and fast track your results
If you would like to help from us 1 on 1 so you can make the money you want and have the time off you want then book your FREE no-obligation strategy session. Together we’ll explore a step by step plan to get you there. Book your strategy session here