People tend to seek multiple quotes before they make a decision on who they are going to use, especially with higher-priced jobs and items.
So, when you are giving your customers a quote, you should bear in mind that your quote is probably not the only quote they have received. And if your quote is about the same as everyone else in terms of price, specification and presentation, then your customer will naturally just base their decision on price.
Here are five different ways you can make your quotes stand out from your competitors. This way you can differentiate your business and convert more of the quotes you are giving to potential clients.
1) Add a capability statement to your quote
This outlines what your business is good at and the type of work you can do. One of the things people often want to know is if you can deliver what they want/ need. By making this as clear as possible, it will make you look professional in your approach, thus making you stand out.
2) Demonstrate your uniqueness
What is unique about you? How are you better as compared to your competitors, besides your price and specifications? Think about three to five other unique things that you can communicate to your potential clients. Give them more reasons why they should pick you over someone else.
3) Use testimonials and case studies.
This adds a different and unbiased perspective to your customers. What are some of your customers saying about you? This could be presented in different formats such as written, photos, videos, case studies etc. People will see that you have actually done the work before and others have been happy doing business with you. This can be a great selling point.
4) Have a professional presentation
There are many software or programs that you can use these days that can potentially enhance the look of your quote. Make sure you present your business to your potential customers in the best light possible. Avoid presenting your quotes as a handwritten note or a boring standard template. If you can present your business professionally and creatively, standing out should not be a problem.
5) Consider how you deliver your quote
Finally, consider how you are delivering your quote. Sometimes it is going to make sense to physically present the quote to a customer, particularly with larger ticket items and higher-priced jobs. And also make sure you deliver your quotes in a timely manner. How you are delivering and following up after that, especially in the early stages of your relationship with your customer, can say a lot about your business, and can be used by your business to stand out.
P.S. Whenever you are ready here are 4 ways we can help you build and grow your business:
1) Download your copy of 3 Proven Tactics That Give You 5 Hours Back in Your Week
This totally free guide includes tips, time-savers, and expert advice on how to immediately claim back 5 hours of your time each week. Inside you’ll discover 3 proven tactics to stop time being wasted in your day so you get more done each week. To access the guide click here
2) Watch the Business Freedom Formula Video
In the video you’ll to discover the step by step blueprint we use to help small businesses create their version of business freedom. This could be simply streamlining your business so it runs more efficiently, increasing your profits so you have more choices or setting your business up so you can have time off without worrying that it is all going to fall apart. Click here now to watch
3) Book a 10 Minute Exploration Call
If you would like to explore how Biznostics can help you run and build your business, then book your 10 minute exploration call. On the call we’ll find out a little bit about your business and work out if and how we can help you. Book your call here
4) Join our Business Freedom Program
The Business Freedom Program is designed for business owners who feel stuck in the day to day running of their business and their business is not running as efficiently as they like. It helps you make your business much more profitable, much more efficient and much more enjoyable to work at. We are putting a new group together next month so if you would like to build a strong and successful business email us here with ‘Business Freedom’ in the subject line.