Increasing the conversion rate of your quotes can be as simple as having an effective follow-up system.
You’ve done the hard work in getting the enquiries you want. You have worked out a proposal, a quote, made some measurements or had further discussions. It only makes sense to put some time and effort following up to ensure your customers receive the information they need for you to win the business.
An important thing to remember is that your customers may also be sourcing quotes from other suppliers who will be doing all they can to win the business. That’s why having a simple follow-up system can give you a bit of a competitive edge. It prompts you to provide relevant information and to contact the customers in a timely manner. If done well, it can help project a positive image for your company.
Here’s how you can create an effective follow-up system…
1) Set reminders.
Have a clear reminder in your calendar to remind you of the follow-up you need to do. Set a time for yourself i.e. you are going to follow-up the next day, two days later, a week later, or whatever seems right for both your customers and you.
2) Implement a system.
Think about the type of emails you could send; the scripts you might need to use in that follow-up phone call; the tools you need to ensure that follow-up is done efficiently. Use those simple touch-points to prompt the customer to get in contact with you to ask all the questions they may have.
However, before you make that follow-up contact, make sure that you have received an acknowledgement or an agreement from the customer that you will be checking in or will be contacting them. You don’t want your call to be regarded as an aggressive cold call.
3) Get someone else to do it for you.
If you don’t enjoy follow-ups or don’t have the time, consider getting someone else to do that for you. This can be as simple as getting someone else in your business, or even hire someone on a casual basis to follow-up on the quotes.
You’ll be amazed at how much more business you can convert just by following up.
P.S. Whenever you are ready here are 4 ways we can help you build and grow your business:
1) Download your copy of 3 Proven Tactics That Give You 5 Hours Back in Your Week
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3) Book a 10 Minute Exploration Call
If you would like to explore how Biznostics can help you run and build your business, then book your 10 minute exploration call. On the call we’ll find out a little bit about your business and work out if and how we can help you. Book your call here
4) Join our Business Freedom Program
The Business Freedom Program is designed for business owners who feel stuck in the day to day running of their business and their business is not running as efficiently as they like. It helps you make your business much more profitable, much more efficient and much more enjoyable to work at. We are putting a new group together next month so if you would like to build a strong and successful business email us here with ‘Business Freedom’ in the subject line.