Are you often wondering where your next lot of work is coming from?
Don’t waste time waiting for sales or quoting opportunities to come to you… instead get on the front foot and take advantage of this opportunity which is often overlooked by many businesses.
And that is to get in contact with your past customers.
Now, not all of you past customers may be ready to buy again, particularly if you have a long buying cycle but a number of them will be. And for those that aren’t there may be some other opportunities you can use to generate more work such as asking them for a referral, offering maintenance on works you have done already or for a follow up job. It’s all about thinking differently
And best of all, following up with your past customers usually costs you a lot less than spending money on marketing for new customers. Often all it involves is a phone call or email which makes it very cost-effective and time-effective. And as small business owners we all know how important that is.
So here are three things to consider when you’re reaching out to your past customers:
1) Make a list.
Sit down and write a list of people who are most likely to do business with you again. Now, this should be easy if you have only dozens or hundreds of customers. It is just a matter of working out who are some of your customers you could do further work with. If you have a larger list or database of thousands of customers then a good plan is to filter out customers based on what they have purchased, when they purchased or how they have been interacting with your business. The key is to have a list as that enables you to communicate with your past customers.
2) Have a reason to contact them.
You must have a reason to contact your past customers? The key is to make it timely and relevant to them. For example:
- An offer to use you again
- Update on some new products or services that you offer.
- Follow up 12 months since purchase eg check in on any additional / maintenance items
- Letting them know about any changes in your business.
The key is to have a reason that’s going to be relevant and appropriate for when you communicate with your past customers.
3) Work out the best way to communicate
Finally, work out what is going to be the best way to communicate with your customers. This could include:
- Phone call and talk to them
- Send them an email.
- Send a text
Work out what will work best for your customers and do that.
Start to think about the past customers that you could be approaching and follow these three steps:
- Create a list of them.
- Come up with a reason to get in contact with them
- Work out the best way to target and communicate with them.
Following up past customers is one of the simplest ways to generate more business. By doing this, you can have peace of mind and more confidence knowing that you’re in control of your business future rather than waiting for it to happen to you.
P.S. Whenever you are ready here are 4 ways we can help you build and grow your business:
1) Download your copy of 3 Proven Tactics That Give You 5 Hours Back in Your Week
This totally free guide includes tips, time-savers, and expert advice on how to immediately claim back 5 hours of your time each week. Inside you’ll discover 3 proven tactics to stop time being wasted in your day so you get more done each week. To access the guide click here
2) Watch the Business Freedom Formula Video
In the video you’ll to discover the step by step blueprint we use to help small businesses create their version of business freedom. This could be simply streamlining your business so it runs more efficiently, increasing your profits so you have more choices or setting your business up so you can have time off without worrying that it is all going to fall apart. Click here now to watch
3) Book a 10 Minute Exploration Call
If you would like to explore how Biznostics can help you run and build your business, then book your 10 minute exploration call. On the call we’ll find out a little bit about your business and work out if and how we can help you. Book your call here
4) Join our Business Freedom Program
The Business Freedom Program is designed for business owners who feel stuck in the day to day running of their business and their business is not running as efficiently as they like. It helps you make your business much more profitable, much more efficient and much more enjoyable to work at. We are putting a new group together next month so if you would like to build a strong and successful business email us here with ‘Business Freedom’ in the subject line.