Customers are the life blood of your business and is often an under rated area. Everyone starts out with the right intention, but as the business grows, generally the customers start to get serviced a little differently than when you were doing it all yourself. Sound familiar?
You’ll need to set clear STANDARDS, identify customers needs (INTELLIGENCE), provide your customers with a “wow” EXPERIENCE and put in strategies to prevent COMPLAINTS from happening, or at least turn them around to the best experience a customer has ever had.
Create an EXPERIENCE journey and set STANDARDS for how you want your customers served as if were always doing it yourself. Provide systems and training that have your people deliver an experience and service that your competitors will struggle to match … so that your customers always have a consistently excellent experience.
INTELLIGENCE is knowing what your customers want and need from you. Today’s Customer Experience is not about delivering on what is expected, it is about delivering in a way before a customer expected it. The job of your business is to know what your customers buy off you, how often, what they haven’t yet bought and what they will need in the future.
COMPLAINTS are not something that you plan to get, so most businesses don’t have a plan to deal with them. Unfortunately, we live a world where customer complaints are more common than they used to be, so it makes sense to have strategies in place to either prevent them from happening, or at the very least strategies for turning complaining customers into raving fans.
To run a successful small business you’ll need to identify ways you can add value to your customers. This will lead to more repeat orders, more referrals and improve your customer experience all round … so that running your business is a lot less stressful.
Check out the tips below on how you can serve your customers better in your business
P.S. Whenever you are ready here are 3 ways we can help you build and grow your business:
1) Follow us on Facebook.
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2) Book a 10 Minute Exploration Call
If you are ever feeling stuck and want to get some help for your business, we can jump on the phone for a quick call and brainstorm how to free up your time, make the money you want or get clarity on the next steps for your business. Book your call here
3) Join our Chaos to Control 12 Week Program
Chaos to Control is designed for business owners who are getting lost in the day to day running of their business and are not getting ahead as fast as they like. It puts you back in control of your direction, time and finances so you can grow your business. We are putting a new group together next month so if you would like to build a strong foundation for your business email us here with ‘Chaos to Control’ in the subject line.