Marketing is about raising awareness for your business and generating new ENQUIRIES, getting customers to buy off you again (REPEAT BUSINESS) and staying ahead of your competition (COMPETITIVE ADVANTAGE). Like all things in business, there are certain things you need to know and understand in order for things to work properly and effectively for you.
COMPETITIVE ADVANTAGE is knowing what sets you apart from your competition. If you have no advantage then you are left competing on price, which is very frustrating. When you have an advantage then customers come to you for that point of difference and price becomes less of an issue, because you have something of value.
ENQUIRIES are the opportunities you have to make sales. The more opportunities you create the better and when those opportunities are the right ones for your business, even better still. The key job of marketing is to get new and existing customers enquiring about how you can help them.
REPEAT BUSINESS is all about making doing business easier. It is much easier to deal with a customer a second, third and fourth time, than it is the first time, because they get to know how you work and you get to know how they work. The key is to treat them so well they want to come back and keep reminding them about your business, so they never forget you.
To run a successful small business, you’ll need to effectively market your products or and services in a way that created results that help you make more money and a consistent flow of work. Done well and you will get more profitable work … which helps your business make more money …
Check out the tips below on how you can improve marketing in your business
Would you like to improve the effectiveness of your marketing? You see, when most people work on their marketing they focus on the strategy. i.e. How they’re going to do it. I’m going to run some ads. I’ll drop off some flyers. I’m going to advertise on Facebook or whatever it might be. While this is important and is where
Many people when they start their business fall into the trap of taking on any type of work. It’s the old ‘no job too big, no job too small’. This leads to taking on whatever job will ‘pay the bills’. The problem with this is not all work is created equal. Sometimes a job ends up being a problem job
Do you get word of mouth for your business? For many business owners when they say “My business is word of mouth.” what they mean is they do a really good job. And they are hoping that their customers realise this and that one day it will lead to more business. And every now and then, they do get a
Would you like to get a more consistent flow of leads in your business? For many small business owners their flow of leads is up and down. One week there’s lots of leads and they are flat out keeping up. The next week there are not many leads and things are quiet. So there ends up being an inconsistency of
Would you like more sales or more jobs on your books in your business? Are you often wondering where your next lot of work is coming from? Don’t waste time waiting for sales or quoting opportunities to come to you… instead get on the front foot and take advantage of this opportunity which is often overlooked by many businesses. And
Here is an interesting analogy around the similarities between fishing and marketing. Have you considered how this could be applied to marketing your business? Firstly, one of the important things when it comes to marketing is where to market our product. With fishing, the very first thing we think about is where the fish are and where a good fishing
The last thing you would want to hear as a business owner is when one of your customers says that they have bought something that you sell… from somewhere or someone else. You would probably wonder why they did not buy a particular product or service from you, and if you asked them they would often say, ‘I had no
Have you ever felt like you are not getting the right type of customers for your business? If so, have you ever considered about what you have been doing as part of your marketing that is attracting them to you? How and where you market has a big impact on the type of enquiries you receive,. So what do you
One of the most effective ways to generate more leads for your small business is by pulling together a database of your customers. This database can simply be acquired from various sources including a list of previous customers, enquiries or past invoices. The key is to put them together into a format where you can nurture and actually build a
Referrals are a great source of new business and an effective marketing tool. If you are already getting word of mouth in your business, a little bit more focus and energy in the right areas can significantly impact your business in a lot of ways. By organising your referral program, you can potentially generate a greater number of leads which